When using a Points Per Visit or Points Per Dollar Spent loyalty program products will need to have Redemption Points assigned to them so customers can get their loyalty reward.
To assign points to a product go to Menu > Lists > Products and search for the product. On the Product Detail view click the "Loyalty" button. A popover window will appear and points can be assigned.
Loyalty Points On Purchase - When a loyalty customer purchases this item they will receive X amount of bonus points. This is a good way to push a particular item. Leave this blank most of the time.
Loyalty Points For Redemption - Amount of points a customer must have to get the item free.